LUAL - Light up a Life Candles.
Identity, business cards, leaflet, website.

Client:
LUAL candles have combined great thought, loving care, the finest essential oils and ingredients to create the most luxurious aromatherapy candle experience.

Founder, Charlotte Ward, is an inspirational lady with an incredible story behind her business and I have been honoured to be a part of her journey.

Created through passion, purpose and legacy to shine love, peace and joy into the world and lives of others. Combining the properties of luxury, naturally, fragranced candles with kindness to shine love, peace & joy into the world and the lives of others.

Whether you are, celebrating, healing, gifting someone going through challenging times or just wanting to shine some special light into your surroundings, the act of lighting a LUAL candle can help uplift as well as restore peace & calm. The giving and receiving of these special candles will enlighten lives by creating moments and memories your senses will never forget.

Project:
Charlotte came to me to help tweak and reposition her existing brand. I created a visual ‘shopping list’ for LUAL including a softer font change, colour library, business card concepts, packaging concepts, promotional merchandise and social media content.

We have continued to work together to produce gold foiled business cards, leaflet and website along with the help of a copywriter working her magic on the copy to tell Charlottes story and promote the products for special occasions.