A bit of background information.
I hold a degree in Graphic Media Communications, though the majority of my skills have been developed through hands-on experience in the industry. I began my career as an in-house designer at a publishing company, before moving into retail, working across an extensive portfolio of fashion brands.
These roles gave me the opportunity to collaborate closely with marketing teams and editors, refining my expertise in layout design, art direction for photoshoots, point-of-sale (POS) design, and print production.
My subsequent experience within design agencies broadened my skill set further, encompassing project and account management, client presentations, design strategy, print processes, workshops, and concept development. This has enabled me to build a diverse and adaptable portfolio spanning multiple industries.
Embarking on a freelance career has been an incredible journey as I now venture into my sixth year.
As a freelancer, I work one to one with clients or I can collaborate with a diverse range of professionals - including brand strategists, marketing teams, copywriters, web developers, and print specialists — to deliver impactful creative solutions.
If you know me, you’ll know I listen attentively, ask insightful questions, and communicate clearly to deliver results that meet your needs.
I have a deep appreciation for typography (yes I’m a font nerd) and an eye for detail, especially when it comes to alignment and consistency. I enjoy both the creative side of design and the satisfaction of structured problem-solving, and I’m comfortable working with all kinds of briefs or just an initial idea.
Whatever the size of design project you have in mind, I’m on hand to help.