Loidis Group
- Logo
- Brand rollout
- Brand guidelines
- Training documents
- PPT presentation
- Tutor manuals
Overview:
In my initial conversation with Mark Jenner, Director of Loidis Group, we acknowledged the existing logo's significance but recognised its limitations in functionality. As a result, we are looking to refine the logo by simplifying its design and introducing new fonts and colours to ensure consistency. We also noted that the current blue colour feels somewhat outdated; however, with adjustments and an expanded colour palette, we can achieve a more modern and professional aesthetic.
To develop concepts for a refined logo, I created a presentation for Mark, outlining my design approach, including colour schemes, imagery, and font selections. I also produced visual representations to bring the brand to life.
Once the final logo was selected, I proceeded to develop comprehensive brand guidelines and initiated the brand rollout. This included creating a suite of documents for training courses, such as training needs analysis, guidance, booking forms, privacy notices, and risk assessments. Recognising that these documents might require future edits, I recommended re-creating them in Canva, where I could establish a brand kit. This approach would allow the client greater flexibility to edit the documents, avoiding any limitations.
Following this, I designed a 75-page PowerPoint presentation, incorporating four modules, infographics, and charts with transitions, all aligned with the new brand colour palette and styling.
I have continued to work with Mark on a range of literature, including certificates, handouts and group course lists. More recently, we worked together to develop a PowerPoint presentation introducing a further five modules, which has since been supported by two comprehensive tutor manuals.
I designed both tutor manuals from scratch in Adobe InDesign, developing the document structure, page layouts and visual hierarchy to create clear, consistent and easy-to-navigate resources for tutors. One of the manuals is 164 pages and incorporates a wide range of content, including tables, diagrams, charts and supporting graphics. The project involved extensive typesetting and pagination, creating and managing character and paragraph styles, formatting complex content, establishing consistent page structures and ensuring the documents remained visually cohesive and practical to use throughout.
Client:
Loidis Group brings together specialist consultancy and training services around human behaviours across a range of diverse sectors.