Beyond the Margin.
Logo, brand, brand guidelines, icons, social templates.
Project:
I had the privilege of collaborating closely with Lauren Batty, CEO and Founder of Beyond the Margin, to create a logo that not only captured the essence of the company's core values and mission but also resonated deeply with its audience.
The process began with an in-depth brand questionnaire to gain a thorough understanding of the company’s objectives, ethos, and the emotional tone they wanted to convey. From there, I presented three distinct logo concepts, each reflecting different interpretations of the brand’s essence. Following feedback, I honed in on the typography, ensuring it communicated the brand’s personality—transformative, vibrant, and nurturing. Lauren envisioned the typography as something that felt both rooted and progressive, capturing a sense of evolution and warmth. The goal was to create a design that not only resonated with their ideal clients but also distinguished the brand from competitors, positioning it as both approachable and innovative in the marketplace. By deviating from conventional grid-based layout, the typography was intentionally designed to extend ‘beyond the margin’, resulting in a sense of joy and fluidity within the letterforms. This approach naturally influenced the brand pattern, incorporating a playful smile element that further reinforced the brand’s cheerful and dynamic identity.
Once the logo was finalised, I developed a detailed set of brand guidelines, providing clear and actionable direction on typefaces, colour palettes, photography style, and an articulate expression of the brand's vision, mission, and core values.
The client is thrilled with the final logo and brand identity, and I’m proud to have contributed to such an impactful project.
Designs also included an icon set for Beyond the Margin’s values and Canva templates.
Testimonial:
“Working with Helen was such an enjoyable and seamless experience from start to end. She was incredibly patient as I explored different ideas, always taking on feedback with care and creativity. Even when I wasn’t sure exactly what I wanted, Helen was able to take my words and transform them into a bold, vibrant visual identity that truly captures the heart of our organisation. Our brand package Helen gave us was so much more than just a logo it gave us clarity, confidence, and a strong foundation to build everything else on. From our website and staff uniforms to signage and promotional materials, this brand work has been the missing piece that has brought everything together. Helen’s creativity and easy going nature made the whole process feel easy, and the investment in our visual identity has been a game changer in how we present ourselves to our community, partners, and funders. Thank you! ”
— Lauren Batty, CEO & Founder, Beyond the Margin
Client:
Beyond the Margin is a charity focused on helping disadvantaged individuals through community and school programs. We believe everyone deserves a chance to reach their full potential. We work to fight inequalities by providing support to those facing multiple challenges, helping them develop skills, build strength, improve well-being, and raise their hopes. We foster a safe and supportive environment for healing and personal growth. Our services and projects include delivering creative therapies such as drama, music, art and play therapies. We deliver sports, dance, mental heath support, creative workshops, food parcels for families in need and community cafes.
