Blackbox.
Leaflet redesign.
Project:
Matthew connected with me via LinkedIn, and we began with an initial online meeting to discuss his business and the services he offers. He had a piece of literature that required a redesign, and having previously worked with clients in the engineering sector, I quickly understood both the industry and the message he wanted to convey.
From a visual perspective, my aim was to simplify the content, break it up into clear sections, and make it more engaging and accessible for the target audience. I collaborated with a trusted copywriter to refine and restructure the content, ensuring it was concise, clear, and easy to follow while preserving the core messaging.
Matthew provided his logo, which was only available as a JPEG, so I recreated it in the appropriate formats to ensure it could be used effectively across all materials. We also discussed the multiple logo variations featuring different straplines, and I recommended simplifying the logo by removing these and using the name alone for a cleaner, more versatile identity. Alongside this, he shared an existing leaflet and a PowerPoint presentation. It quickly became apparent that fonts and colour palettes varied across the materials, so aligning these elements was key to creating a more consistent and recognisable brand.
The introduction of imagery and a set of bespoke icons enhanced the overall visual appeal and helped clearly differentiate between individual services and the full-service offering.
The final leaflet was carefully structured to include a company introduction, an overview of services, reasons to choose Blackbox, and a strong call to action—resulting in a clear, professional, and engaging piece of marketing collateral. The leaflet was delivered in both print-ready PDF and digital formats, with interactive hyperlinks included.
Client:
BlackBox deliver complete, end-to-end engineering solutions for the manufacturing and industrial sectors. With multiple skill sets united under the BlackBox umbrella, we focus on converting your operational challenges into reliable results.
