Watson.
Logo refinement, brand identity, brand guidelines, brochure, website design, templates, literature & exhibition display.

Project:
In collaboration with Lisa Summerscales, Director of McLaren&Co, I played a key role in modernising and enhancing Watson’s existing brand identity while preserving the valuable brand equity that had been established over the years. Rather than pursuing a full rebrand, I focused on evolving the visual identity in a way that brought it up-to-date without losing its core essence.

This involved carefully modernising the brand’s signature green, ensuring the logo spacing was corrected for better balance and clarity, and introducing a sophisticated new colour palette to complement the primary hues. To add an extra layer of visual depth and flexibility, I also introduced a triangular graphic element, which could be adapted across various applications to keep the identity dynamic and engaging.

I then went on to create comprehensive brand guidelines that served as the foundation for the brand’s rollout across multiple touchpoints. These guidelines ensured a cohesive and consistent application across a wide range of materials, including brochure, website design, social media templates, PowerPoint presentations, Word documents, email template, literature, digital assets and exhibition banners. The result was a polished, unified brand experience that strengthened the company’s visual presence across all channels.

Testimonial:
“Text goes here...”

— Lisa Summerscales, Director, McLaren&Co

Client:
Watson is a long-established block management company serving Yorkshire and the North of England. For over 200 years, Watson has evolved to meet the changing needs of our customers. From our origins in Yorkshire’s property industry to becoming the UK’s first employee-owned property managing agent, our history is defined by innovation, client-first service, and a commitment to protecting and enhancing property value.

As an accredited provider in an unregulated industry, we blend our heritage, expertise, and modern technology so we can proudly say:

“We are a leader in residential block management.”

© Photography courtesy of 21 Degrees Productions.