HPE Aruba Networks
- Case studies
- Sales briefs
- e-books
- FAQs
- Solution overviews
- Data sheets
- Interactive brochures
- Ordering guides
Overview:
While collaborating with Ralph Bartholomew, Director of St Albans Web Design, I contributed to a wide range of marketing and informational materials for their client, HPE Aruba Networks. My work included creating, editing and refining case studies, sales briefs, e-books, FAQs, solution overviews, data sheets, interactive brochures and ordering guides, translating complex technical information into clear, engaging and customer-focused communications.
A key part of the project was developing and maintaining master templates, grids, type styles and an asset library, creating a consistent framework for producing a large volume of materials across multiple formats. I worked within HPE Aruba Networks' established brand system to ensure layouts, typography, imagery and supporting assets remained consistent, while allowing flexibility across different types of content.
I also created bespoke illustrations and supporting graphic assets to help communicate technical concepts and make complex information more accessible and visually engaging.
I worked closely with project managers through the internal project management system, coordinating copywriting edits, visual alignment, amends and final artwork. This included careful project staging and managing multiple deliverables to ensure everything was completed accurately, consistently and on schedule.
Throughout the project, I adhered closely to HPE's brand guidelines and used their internal branding platform to access approved assets, design elements and documentation. This ensured that every piece of content followed the required visual identity, tone of voice and accessibility standards.
The work required a combination of strong layout and typography skills, technical understanding, illustration, template development and meticulous artwork, as well as the ability to work efficiently within a fast-paced, high-volume environment where consistency and accuracy were essential.
Testimonial:
“It was a wonderful experience working with Helen. Her extensive design and technical knowledge made the job go smoothly, and she was able to deliver everything we asked for (and more) on time and to specifications. Helen responded to requests quickly, had a great eye for detail and had no problem juggling multiple projects for our biggest multi-national client. We hope to get the chance to work with Helen again very soon.”
— Ralph Bartholomew, Director, St Albans Web Design
Client:
St Albans Web Design is dedicated to crafting exceptional graphic design solutions that champion inclusivity, fairness, equality, and diversity. The aim with every project is to create visually stunning, accessible designs that resonate with and empower their clients’ target audiences. They believe in the power of design to distribute information fairly, bring people together and accurately to reflect the rich diversity of our world.